Our Insights
Your Growth
The saying today is "content is king." Every business needs a strong web presence, and you can create that presence with right content marketing strategy. Nowhere else is this more true than in the electronics industry. In this competitive industry, EDA software companies, PCB manufacturers, service bureaus, and IC design companies, and enterprise firms need a content strategy that drives engagement, generates leads, produces conversions, and increases customer lifetime.
Ever wonder why your competitors are seeing double digit growth year-over-year? They're spending time building their brand by growing their audience and speaking to issues that affect the electronics industry. They aren't doing this with PPC campaigns, they're doing it by providing real solutions to real challenges designers face daily in multiple content formats. With our approach to technical content marketing, you can drive traffic, convert leads, and secure your place of technical leadership.
Dominate in All Channels
We create written and video content to support your brand and marketing efforts as part of an integrated strategy implemented across all marketing channels. Your success hinges on a fully integrated approach to content that spans across your company website, video platforms, and social channels. The expert-level content we create is designed to provide real value to an engineering audience by helping your customers solve their toughest technical problems. Our approach is now being embraced by the biggest brands in EDA software, manufacturing, and simulation with the goal of reaching and engaging the next generation of electronics engineers.
Written Content
Technical Articles & Blogs
Whitepapers & Ebooks
Design Guides
Pillar Pages
Video Production and Management
As part of a comprehensive technical content marketing strategy, we create corresponding video content in long and short formats. We optimize content for search and exposure on major social media platforms with the goal of driving engagement, leads, and sales.
Who We Serve
We implement an integrated content creation strategy that leverages our electronics design expertise, our focus on advanced technologies, and our manufacturing experience. Focus areas include advanced digital and mmWave systems, components and materials, ECAD/EDA software, simulation and analysis, test and measurement, manuafacturing, and much more.
- Blogs and technical articles
- Ebooks and whitepapers
- Design and code examples with tutorials
- Long-form and short-form instructional videos
- Live streaming events
ECAD/EDA Software
Simulation Software
EMS Providers
Components OEMs
Advanced Materials Companies
Our Results
5000+ Content Pieces
1M+ Yearly Views
250% Average Yearly ROI
Our Technical Content Marketing Process
Our strategy is designed to identify audience pain points while demonstrating leadership and expertise of current industry trends.- SEO-driven and audience-driven content strategy - We find convergence between the search landscape and the demands of your audience. We then develop a content plan that includes blogs, whitepapers/ebooks, and video content that targets each market segment in your audience.
- In-house production - Our team of engineers, PCB designers, technology researchers, and content team work together to produce high-quality technical content.
- Managed posting - We develop and execute a posting strategy and schedule across your website, video, and social media platforms. We implement an integrated process across all channels.
- Tracking and analytics - We implement industry-standard analytics tools on your site, and we prepare periodic reports showing perfromance and growth.
Why Work With NWES?
- Technical expertise - We're not a typical content company, we're electronics experts that love educating engineers. We're the best because we use your products and we know the value they help create.
- Integrated strategy - We work with local and overseas CMs and EMS providers that are ISO-9001, AS9100, ISO-13485, IPC-A-610, and/or ITAR/JCP certified. We help you find the best option to produce prototypes and scale to volume production.
- Supply chain management - We take a proactive approach on projects to ensure your design can be produced at the required volume. We'll manage procurement from major distributors or brokers throughout your project.
Ready to dominate the digital landscape? Find out the difference our experts can make.
Contact us today for more information.
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